Ally Betker, the Head of Creative at Away, sought a long-overdue rejuvenation for her digital presence. We initiated this project by crafting a new identity that felt unique to Ally, while still being modern and timeless. Subsequently, I worked on a website strategy to map out a seamless user experience, creating flexible layout templates that would allow Ally to showcase her diverse and expansive body of work.

From formulating the initial website strategy to executing the design and development on Webflow, the end result is a visually captivating and easily navigable canvas that elegantly displays Ally's extensive portfolio. The website not only serves as a showcase for her projects but also mirrors her unique style, offering visitors a comprehensive and engaging experience.