Boody is a sustainable fashion brand based in Australia, with a focus on creating comfortable, eco-friendly underwear made from bamboo. Since 2022, I've been collaborating closely with Boody USA's marketing team to develop custom emails and performance marketing ads for the brand as they work to establish a stronger foothold in the US market. Our joint efforts have helped to fuel Boody's growth and success in this new market, while remaining true to the brand's core identity.