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Lumina
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Tech
2024
objective
Lumina, a tech brand redefining restaurant operations, needed a fresh brand identity and website to reflect its mission of making digital ordering seamless and intuitive. In partnership with ilovecreatives Studio, I helped develop a playful yet functional design system that speaks to their diverse client base.

The brand identity features a bold wordmark paired with an interchangeable icon system of custom illustrations, highlighting key product benefits. A high-energy color palette and dynamic photography capture the excitement of dining, bringing warmth and personality to the brand.

We then translated this look and feel into a bright, engaging website that balances creativity with clarity. Designed to appeal to restaurant owners and investors alike, the site makes Lumina feel both innovative and approachableā€”positioning it as the future of restaurant technology.
credits
ilovecreatives Studio
Mindy Nguyen = Creative Director
Beca Dutra = Brand + Web Designer
Illustator = Joseph Carrington
Brand Identity
Website Design
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