Fabric, a tech software focused on simplifying digital organization, needed a brand identity that reflected its innovative approach. Partnering with ilovecreatives Studio, I developed a unique identity that blends hand-drawn scribbles, custom illustrations, UX elements, shadow textures, and diverse fonts to create a warm, approachable feel. This design makes the platform more inviting and demonstrates how users can enhance their workflow effortlessly.

My contributions included designing logos, color and typography palettes, as well as initial mockups for the website, social posts, and merchandise. This cohesive identity captures Fabric’s spirit, making it an inviting and essential tool for users seeking to streamline their digital work and lives.