Florette, a New York-based cannabis brand, needed a website that would not only showcase its products but also tell the story behind its craft. The goal was to create an immersive digital experience that reflects the brand’s deep-rooted passion for cannabis cultivation while also serving as a platform for merchandise sales.

I designed and developed a website that brings Florette’s vision to life, blending storytelling with a seamless user experience. To extend the brand’s presence beyond the site, I also created a suite of social media templates that mirror the website’s aesthetic, ensuring a cohesive look across their digital channels. Through thoughtful design and strategy, this project helped Florette establish a compelling online identity that resonates with its audience.