In early 2023, Stance began a transformative rebrand under the leadership of new creative director Garrett Close. This initiative aimed to modernize the company and strengthen its identity. Esther Park, the lead designer, crafted a compelling new brand identity that served as the foundation for this transformation. I was brought in to extend this identity across various digital channels in anticipation of a 2024 launch, which would showcase the new brand identity and introduce a campaign centered around the brand's ethos, Stitched Different.

Two of my primary contributions were redesigning the Stance website and revolutionizing the email marketing system. For the website, I made significant improvements to the UX functionality to optimize user flow and redesigned the UI to align with the brand's new look and feel. This involved closely collaborating with Esther to ensure that the website reflected the brand's modernized identity and enhanced user experience.

In addition, I revitalized the brand's digital presence by creating new performance ads and templates to maintain consistency across all platforms. I contributed to the development of seasonal catalogs and marketing guides, designing templates for product feature pages and creating branded pages to support the new identity. These efforts helped to reinforce Stance's unique market position and elevate its visibility across digital channels.