Cheevo, a New York-based cannabis brand, sought to establish itself in the competitive market by offering affordable, high-quality cannabis tailored to millennial males. I created a new brand identity that would resonate with their audience and help the brand stand out on the shelves, which included a hand-drawn logo and other elements that reflected New York's distinctive character. After developing the brand identity and guidelines, I designed the packaging for Cheevo's launch, including jar labels and pouch bags, ensuring the brand's presence would be both authentic and memorable in the crowded New York cannabis market.